What was the event about?
A conversation how behavioural and web analytics and behavioural science combined create outstanding and meaningful customer experiences.
We were joined by Women in Data Ambassador Michaela Aguilar in a breakfast learning discussion with Solution Architect & Behavioural Analytics Expert at Acoustic Stuart Duguid, Customer Experience & Analytics Director - Behavioural Scientist at Havas, Director at Deloitte Ekta Nankani, and Chief Personalisation Officer at Helium Harold Janson.
We discussed how customers interact with digital assets and how it's never been more essential to pushing your ecommerce strategy. The breakfast discussion provided tangible takeaways, that will either start you, or push you, further into your digital roadmap.
Date: Thursday 17th of November